2020 The 17th Shanghai International Shoe Expo

Time:July 2-4, 2020        Venue: Shanghai New International Expo Center

Organizer:

Shanghai Leather Technology Association  Shanghai Yahui Exhibition Co., Ltd.

INTRODUCTION TO THE EXHIBITION

As a major producer, trader, consumer and the world's largest exporter of footwear, China produces more than 12 billion pairs of shoes each year, accounting for more than 80% of the world's total footwear. Shanghai International Shoe Expo (referred to as: Shanghai Shoe Expo) is one of the four major international shoe fairs in the world. Promoting mianly domestic and foreign trade, focusing on the creation of Chinese footwear industry, Shanghai Shoe Expo is the vane of the footwear market in China and even in Asia. With the theme of “New Shoes, New Retail and New Fashion”, the exhibition gathers domestic and foreign footwear brands, manufacturers, traders, shoe materials and equipment suppliers and professional shoe buyers in Shanghai to discuss the development of China's footwear industry in the forms of displaying new products, ordering products, hosting summit forums. It aims to promote the Chinese shoe brands and the Chinese footwear industry to the world.

With the high grade and a large scale, Shanghai Shoe Expo has strong influence in the Asian footwear industry.Every year, more than 800 internationally renowned shoe manufacturers and traders from more than 20 countries and regions including Japan, South Korea, Italy, Germany, the United States, Russia, Brazil, the United Kingdom, Iran, Turkey, Hong Kong and Taiwan participate in the exhibition.There are more than 1500 stands, more than 1000 brands in the booth, and the exhibition area is more than 30 thousand square meters. The exhibitors include high-end brand retailers, mid- and low-end OEMs, manufacturers and traders of footwear and shoe materials in ODM volume orders. The exhibition will cover the entire Asian market, mainly facing Chinese retailers, department stores, specialty stores, wholesalers, e-commerce and brand holders. The exhibition has an indescribable importance and advantage for the professional footwear manufacturers to develop the market, master the professional information and understand the current market trends. It is an industry festival that Chinese footwear professionals can't miss every year.

The 17th Shanghai International Footwear Expo will be held at Shanghai New International Expo Center (E4-E7) on July 2-4, 2020. It will attract more than 50,000 professional merchants to visit and negotiate, including many middle and high grade shopping centers such as Lane Crawford, Parkson Group, Bailian Group, Shanghai Golden Eagle, Big Brand E-commerce Tmall Mall, Amazon, Jingdong Mall, No. 1 Store and Charm Hui, fashional footwear brands Nike, Adidas, H&M, Yilian, Belle, Daphne, Saturday Group, Hot Air and Aokang etc, and it also have professional buyers from Guangzhou, Chengdu, Chongqing, Shenzhen and other regions. Exhibitors thus get close contact with decision makers from the footwear industry to create considerable orders. Shanghai Shoes Expo will continue to strengthen trade relations between China and the world in footwear, expand international exchanges and cooperations between industries, and strive to promote the development of China's footwear industry and market prosperity.

LAST REVIEW

In The 16th Shanghai International Shoe Expo opened in Shanghai New International Expo Center in 2019. The exhibition area exceeded 32,000 square meters. There were 600 exhibitors and 35,000 professional buyers. The exhibitors included Korea, Italy, Japan, Wenzhou, Guangzhou, Fujian and other well-known enterprises, such as Yierkang, Xiong Dahang, Han Xuan, Liao, etc. Trends, stars, Heshun, Shunfeng, Trees, Peter Pan, Hengxin, Shiwin, Nishiden, Jinluchi, Longhao, Yanming, Jianer, Yiguo, Quda, Shenya, Populus euphratica, Jungle Cat, Heidi, Jinaobo, just want to wear, Slide, Youlian, Fancy, Shuangchi, Shenghui, Changli Health Shoes, Double Red Stars, Longfeng. Xiu Er, Bowen, Ruian Canvas Shoe Net Base, Le Hakka Youlian, Qimei, Vientiane, Sanshui Yisheng, Butian, Guangyue, Juyue, Haiyi, Orson, Wangying, GA, Jinyun, Carles, Fashion Luminous, New Name, Mo Zhixi, Five Stars, Lingyu, Baihua, Trend, Triumph, Hongmin Group, Liming, Rui Xiangyu Gru Rudi, Bangbu, Sanrong, Yilutong, Fengde, Langchen, Butterfly Tibet, Xingfu, Guanqiu, Chenmu, Youtai, Dwarf, Fred, Leyoyo, Chase, Xiul, Jiayi, Cooyue, Hubby Bear, Xinfeng, Fuyu, etc. During this exhibition, more than 30,000 visitors were attracted, with a turnover of more than 600 million yuan and an intention of signing more than 2 billion yuan. This exhibition has become a trustworthy Exhibition for exhibitors and spectators, and has won a lot of praise and recognition.

WHY EXHIBITORS

The Shanghai international shoe expo focuses 100 percent on the footwear industry. So far, it has been successfully held for 16 years, becoming the leading exhibition in the Chinese footwear industry.

Open to professional trade audiences only. High quality and stable trade audience make the exhibition efficient and convenient.

Chinese footwear market is growing rapidly with unlimited potential.

Well-known brands are gathered in the Chinese market, especially the top brands in terms of sales volume.

Exhibiting brands and products are free to get high exposure.

We work closely with leading edge media and footwear association to gain insight into market needs.

The exhibition has a variety of activities to provide exhibitors with powerful marketing tools.

Collect all kinds of footwear products and famous brands, presenting the latest trends in the industry.

Mass media provides footwear brands opportunities of promotion and publicity to increase effectively exposure.

SCOPE OF EXHIBITS

Finished footwear: men's shoes, women's shoes, children's shoes, sports shoes, snow shoes, sandals, casual shoes, slippers, fashion shoes, indoor shoes, labor protection shoes, safety shoes, dance shoes, thermal shoes, beach shoes, cloth shoes, craft shoes, taller shoes, special functional shoes and many other footwear varieties.

Shoe material and shoe machine: shoe material, shoe material, shoe mold, shoe last, sole, shoe lining, shoe sample, hardware, 3D vamp machine, CAD/CAM system, adhesive, finishing, PU adhesive, hardener, zinc stearate, resin curing agent, shoe machine, laser engraving machine, etc.

EXHIBITORS PRICES

Double opening charge: 290 USDpiece

Standard booth: each booth is equipped with 1 table, 2 chairs, 2 spotlights, garbage can, 1 power socket, carpet, lintel.

Decoration booth: each booth is equipped with 2 tables, 4 chairs, 4 spotlights, garbage can, 1 power socket, carpet, lintel.

Booth in raw space: the bare area is provided, and the cost of construction shall be borne by the exhibitor.

PARTICIPATION IN VALUE ADDED

1. Free company information and product introduction will be published in the journal.

2. Invite existing and potential buyers of exhibitors to visit the exhibition for free.

3. Free to participate in the big special session for buyers and high-end BBS.

4. Free use of the company's buyer database to report new products for exhibitors.

5. The official website of the exhibition provides free publicity for exhibitors.

6. Find matching buyers for exhibitors.

7. Provide free consultation and advice on exhibition preparation and investment return.

8. Free use of the official WeChat public platform for exhibitors to promote new products.

TARGET AUDIENCE

Footwear manufacturers at home and abroad, trade companies, import and export companies, overseas buyers, online e-commerce/e-commerce business, footwear brands agents, distributors, wholesalers, retailers, fashion buyers, franchise chain enterprises, import and export traders, department store/shopping center, supporting purchaser, investment institutions, high-end goods manufacturers, professional wholesale market, or brand stores, sporting goods stores, industry associations, design agencies, designers, footwear industry park, shoes city, etc.

EXHIBIT ON PUBLICITY

Through online and offline, exhibitors interact with professional audience from all angles, in addition to traditional publicity, our exhibition will use updated media, new forms of in-depth publicity, to ensure the quality of professional buyers present, so that exhibitors will achieve trade cooperation and brand promotion.

1. spreadtrons push: industry database, direct mail, SMS, email, customized H5 of exhibitions, customized H5 of exhibitors;

2. Promotion of new media platforms: WeChat subscription number, service number, weibo, LBS precise placement (AD7), DSP big data precise placement (double-end placement), baidu SEM, 360SEM, baidu, ali, tencent network alliance precise advertising;

3. Media communication: 500+ industry network media cooperation, 100+ industry professional publications, 300+ professional public media, 20+ popular newspapers and TV stations;

4. Professional media-shanghai expo, together with Dongfang TV, Shanghai news channel, entertainment channel, documentary channel, star fashion channel, China business news channel and so on. Popular regional television stations launched attacks; Netease, sina, tencent, baidu, made in China, home grid and other websites are used to cover the information circle. Sina weibo, WeChat, toutiao today, tencent, sohu news, sina news and other apps are used to provide on-site broadcasting, and outdoor and subway media are fully covered.

5. Group buyers face-to-face visit -- professional market, professional exhibition, industry association promotion: milan, USA, Hong Kong, guangzhou, shenzhen, chengdu, Wenzhou and other places in the shoe exhibition and market, for publicity and promotion of the exhibition site.

6. Thousands of people in the Yangtze river delta region will be sent to pick up high quality dealers, agents, principals of department stores, shoe industrial parks and shoe cities to visit the exhibition.

7. More than 5,000 overseas buyers are invited through the host and sponsor organizations, overseas agencies, embassies and consulates in China.

PARTICIPATION PROCEDURES

1. Select to participate in this exhibition, contact the organizer to request the application form, quotation form, booth map and sponsorship plan.

2. Fill in the application form and affix the official seal back to the organizing committee of the conference; the application form will be valid after being confirmed by the organizing committee.

3. After receiving the scheduled booth fee, the Organizing Committee will follow the principle of “first apply, pay first, arrange first”.

4. Exhibitors who sign the contract should remit the deposit to the account of the organizing committee within seven working days from the date of signing the contract. 5. After receiving the full fee, the Organizing Committee will issue an invoice to the exhibitor and send an electronic version of the exhibitor's manual to the exhibitor.

Exhibition information preview

Exhibition information preview

Visit schedule:

July 02, 2020 (09:30-17:00)

July 03, 2020 (09:30-17:00)

July 04, 2020 (09:30-15:30)

Exhibition Hall Address:

Shanghai New International Expo Center E4-E7

Traffic route:

Subway Line 7 – get off at Huamu Road Station, exit 1#, walk about 5 minutes; get off at Longyang Road Station on Subway Line 2, change The fee is connected to the exhibition hall for about 10 minutes. Shanghai New International Expo Center is located in Pudong Development Zone, adjacent to Century Park, 35 kilometers from Pudong International Airport and 32 kilometers from Hongqiao International Airport.

Contact Information

Tel: 021-33730859

Fax: 021-51561778

Contact: Jiang Tengfei 13681789769

Email: info@shyhzl.com.cn

Website: http://www.ilse.com.cn